With the drive to make fancier looking websites using slick themes and various plugins, it’s easy to overlook what it takes to get ranked and get traffic theses days. It’s not the frills or fancy branding – It’s the content you write and the community you create around you that will largely determine success or failure.
The humble old WordPress blogging feature utilising WordPress posts and categories (not pages), that is the hidden treasure to getting found online and getting more business. Most website technologies lack this key ability. The standard about us, contact, testimonials and services pages are just the icing on the cake today. It’s the newsworthy articles you write as posts that will get you found online and engage your website visitors.